Hill Farm Chillies
Branding – Logo Design – Business Cards – Packaging – Clothing
What the client needed
This was my first client referral from the guys at iLateral who are very competent and very capable website design and development company based in the Forest of Dean, they specialise in creating websites, online stores and apps (both for the web and mobile). iLateral passed my details on to their client ‘Hill Farm Chillies’. Hill Farm, based in Monmouth were looking at starting a new venture growing and selling Chillies, Chilli plants, seeds, pods etc. and were looking to give their business an identity. The company name was originally going to be ‘Wye Chillies’ but after an initial consultation and pushing a few ideas around Hill Farm Chillies, or HFC, and the expletive version H#C which is represented in the logo was born.
I will let you fill in the # for yourselves! Suffice to say it needs to fit in between ‘HOT’ & ‘CHILLIES’… and start with the letter F
My part of the project
So this is where a meeting with any client is critical. At first, I was simply going to ‘pitch what I could do’ and see how my service compared with other Graphic Designers who had also been invited to tender. As soon as we sat down and discussed the project I knew that this would be a fun job to work on.
This project is still very new and there are two very different directions to market that we are looking at implementing. While the main logo work and branding has been signed off there will be some very ‘radical’ routes to market in the future – this has been a great project to be involved in and the clients have been an absolute pleasure to work for.
